For the 2015-2016 school year, Pathways in Education set out to gain a better understanding of parents’ view on high school education in the United States. They commissioned YouGov to perform a national study exploring topics including:
- How parents determine or choose the right school for their child/children
- Views on education opportunity and equality among specific populations, including students of color, English Language Learners, low-income, students with disabilities, and those who struggle with emotional/social issues
- Freshman dropout awareness
- General dropout awareness
- Potential strategies for dropout prevention and reengagement
YouGov partners with a third party panel provider to reach potential poll and survey respondents via e-mail. YouGov received completed surveys from 1,671 respondents for the Parent Views on Education study, all parents or guardians of a child or children between the ages of 6 and 21 living at home. To ensure desired representation, Parent Views on Education oversampled lower income families, with over 1,118 respondents coming from households with annual incomes under $50,000.